The connections between printers and Steve Jobs' branding behemoth Apple may not be immediately obvious; yet the two realms are strangely entangled. Last year for example, printer manufacturers like Hewlett Packard raced to become the first company to release an iPhone application for their wireless printers. Now meanwhile, speculation is rife as to when Jobs will announce printer compatibility for the recently released iPad. Printers and Apple have proved natural partners.
Yesterday's announcement by Lexmark that they will soon begin selling wireless printers through the UK Apple Store then is less surprising than first appears. Indeed other manufacturers must be kicking themselves that they missed the cross-branding opportunity.
Initially only three Lexmark printers will be available through Apple: the Interact, Interpret and Prospect wireless printers. Each of these models includes Smartsolutions software, enabling (with the proper app) nearly instantaneous printing from your iPhone. Moreover though these printers normally cost £120-170, Apple is offering a special deal: anyone that buys a Mac alongside their Lexmark printer receives a £70 rebate.
Hewlett Packard and other ink cartridge producers will doubtless be watching closely to see how the promotion fares.
Of course those who take advantage of the offer will need to keep their Apple-friendly Lexmark printer stocked. For great quality ink cartridge and paper supplies, 999inks.co.uk remains your premier online retailer.
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